Ten To One Rum

Role: Marketing & Events Manager / Social Media Lead
Location: New York, NY
Scope: 150+ events annually
Type: Brand Marketing / Experiential / Social Strategy

Overview

Led marketing and experiential efforts for Ten To One Rum, a premium spirits brand, overseeing event production, social media strategy, and brand partnerships. The role focused on building brand awareness through culturally relevant experiences, digital storytelling, and community-driven activations.

Objective

  • Drive brand awareness and consumer engagement

  • Execute high-volume event programming across NYC

  • Build a strong digital presence through social media

  • Develop strategic partnerships to expand brand reach

My Role — Marketing & Events Manager

Owned end-to-end execution across marketing, events, and social—bridging digital strategy with in-person experiences to grow brand visibility and engagement.

Execution

  • Produced and executed 150+ events annually, from concept through on-site management

  • Developed and launched multi-platform social media strategy across Instagram, TikTok, and Facebook

  • Created and directed original content to support campaigns and events

  • Built and managed brand partnerships and collaborations with aligned brands and creatives

  • Led influencer outreach and VIP seeding strategies

  • Managed event recaps, performance tracking, and reporting (attendance, sales, engagement)

  • Coordinated vendors, venues, and talent across multiple activations simultaneously

Key Highlights

  • 150+ events per year across multiple venues

  • Grew Instagram audience by 21,700+ followers

  • Integrated digital + physical marketing strategies

  • Consistent brand presence across NYC cultural and nightlife spaces

Impact

Played a key role in scaling brand visibility and cultural relevance by combining high-frequency event production with strategic social media growth—resulting in increased engagement, stronger partnerships, and expanded audience reach.

Creative Direction

Focused on creating experiences and content that felt organic, social-first, and culturally aligned—ensuring the brand showed up authentically within nightlife, food, and creative communities.

Visual Direction

  • Event crowd + nightlife energy

  • Cocktail + product moments

  • Influencer + VIP interactions

  • Social content (Reels, BTS, lifestyle shots)

  • Branded event environments

Selected Cultural Highlights

  • Partnered with Black in Fashion Council x Soho Works on fashion and community-driven programming

  • Supported the first runway presentation for No Sesso, highlighting a trans designer’s debut

  • Produced opening drinks and guest experience for the André Leon Talley Exhibition

  • Executed and sponsored fashion after-parties during New York Fashion Week

  • Produced and supported Black History Month dinners with leading industry figures at Hav & Mar

  • Partnered with Rimowa for a curated dinner at Cipriani honoring 24 influential Black leaders

  • Activated two private experiences inside the Chase Center Art Collection, featuring works by Jean-Michel Basquiat, Andy Warhol, and Jackson Pollock

  • Sponsored the Spring Openings at MoMA PS1 and curated bar programming for cultural audiences

  • Developed a cocktail program inspired by The Starry Night during a special activation at The Museum of Modern Art (MoMA)

  • Produced an event at Tales of the Cocktail in New Orleans

  • Sponsored and activated events at The Gathering Spot in Atlanta and Washington, DC

  • Supported market expansion in Atlanta through a launch event at Rock Steady Atlanta

  • Led influencer seeding strategy in partnership with Audiomack, targeting reggae artists

  • Sponsored and activated brand presence during Art Basel Miami Beach alongside partners including Rimowa and COTE Miami