Experiential Marketing & Events Strategist
Creating brand experiences, tastemaker moments, and community-driven events.
FEATURED WORK
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• Led project management and supported event production for a multi-day cultural activation in partnership with Experience Montgomery and the City of Montgomery during the Road to ESSENCE Festival season.
• Managed cross-functional coordination across vendors, sponsors, PR teams, talent, and city stakeholders while supporting talent hospitality, logistics, and operational planning.
• Oversaw on-site execution including vendor management, registration flow, AV coordination, green rooms, production troubleshooting, run-of-show management, and experiential branding integration.
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250+ attendee corporate event
Fashion show + cultural programming
Full production, run of show, talent, AV
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Led marketing and experiential initiatives for a premium spirits brand, driving growth through high-frequency event production, cultural partnerships, and social-first storytelling.
Produced 150+ events annually across New York, building brand presence within nightlife, hospitality, and creative communities. Developed and executed multi-platform social media strategy, growing the brand’s digital audience and engagement.
Managed partnerships, influencer seeding, and VIP engagement—connecting the brand with tastemakers, creatives, and industry leaders to expand reach and cultural relevance.
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250 attendees
Sponsorships (Julia Gin, Curious Elixirs, amika)
Talent + storytelling format
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Large-scale festival production
On-site logistics + talent coordination
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600+ guest list
Influencer + celebrity coordination
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Tastemaker dinner
COO of Essence Ventures
Intimate, curated guest experience
About
Paz Gutierrez is a New York–based event producer and marketing strategist specializing in experiential marketing, cultural programming, and brand storytelling.
She has produced and supported events for brands including The Coca-Cola Company, Netflix, and Revolt World, executing everything from large-scale activations to intimate tastemaker experiences.
Her work focuses on creating culturally relevant, community-driven moments that connect brands with audiences in meaningful ways.
“I create rooms where culture is felt, conversation flows, and every detail has intention.”
[ The Room ]
I don’t believe in events for the sake of events.
The room matters. The mix matters. The energy matters.
My work focuses on bringing together cultural tastemakers, creatives, and industry powerhouses across fashion, music, hospitality, and media—people who shape conversations and move culture forward.
I build experiences for audiences who value access, intention, and connection—where every detail is considered, and every guest feels like they’re exactly where they’re meant to be.