Craft& Release :010 BODY

Role: Event Producer
Location: Brooklyn, NY
Guests: 250
Type: Cultural / Branded Experience

Overview

A 250-attendee storytelling experience bringing together creatives, performers, and tastemakers for an evening of live storytelling, music, and community. The event integrated brand partners into a culturally driven, high-energy environment.

Objective

• Create a community-driven cultural experience

• Integrate brand partners in an authentic way

• Deliver a visually compelling, content-ready event

• Foster audience engagement through storytelling and music

My Role: Event Producer

Led full production, overseeing venue coordination, sponsorship integration, talent management, and execution.

Execution

• Secured and managed venue logistics

• Integrated brand partners into bar, gifting, and guest touchpoints

• Directed run of show across storytellers, DJ sets, and transitions

• Managed talent, including performers, DJs, and hosts

• Oversaw stage design, seating layout, and audience flow

• Coordinated media capture (photo + video) for post-event use

Key Highlights

• 250 attendees across creative and cultural communities

• Multi-layered programming (storytelling, music, audience interaction)

• Seamless brand integration within the experience

• Strong visual identity and content capture moments

Impact

Created an engaging and culturally relevant experience that encouraged organic audience participation while delivering value to brand partners through authentic integration and content.

Creative Direction

The experience was designed to feel intimate yet dynamic—blending stage presence with audience connection. Brand moments were subtle and intentional, ensuring the event remained authentic while still delivering partner visibility.

Visual Direction

• Storyteller stage moments

• Crowd reactions

• DJ + atmosphere

• Branded bar + product placement

• Editorial-style guest shots