Netflix Geeked x Anime NYC
Role: Guest Curation & VIP Experience
Location: New York, NY
Guests: 600+
Type: Brand Activation / Experiential
Overview
A large-scale immersive fan activation in partnership with Netflix during Anime NYC, designed to celebrate the release of Sakamoto Days and engage a highly targeted fan and influencer audience.
Objective
Drive buzz and visibility for a new series launch
Curate a high-impact guest list of influencers and tastemakers
Deliver a seamless VIP experience
Support brand engagement through community and fandom culture
My Role — Guest Curation & VIP Experience
Led guest list strategy and VIP coordination, ensuring a high-quality audience mix and seamless entry experience.
Execution
Curated and managed a 600+ person guest list
Identified and recruited target influencers and talent aligned with the campaign
Coordinated VIP check-in and arrival experience
Supported on-site guest flow and front-of-house operations
Collaborated with brand and production teams to align audience strategy
Key Highlights
600+ attendees
Influencer + celebrity integration
High-energy fan-based activation
Strong alignment with niche cultural audience (anime community)
Impact
Contributed to a high-visibility brand activation that successfully brought together fans, influencers, and industry guests—amplifying awareness and engagement around the series launch.
Creative Direction
The event tapped into fan culture and community, creating an environment that felt immersive, high-energy, and deeply aligned with the audience.